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Write
Effective Meta Tags - A
typical search engine will weigh the data in your
title more heavily than other data in your page.
Make sure that your title has keywords that represent
your website effectively. For the most part
the title should be short but always include your
keyword (s). Also, include an in depth description,
with proper keywords...Let us Optimize Your Site For the Search Engines |
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Don't
use frames - Most
search engines simply cannot index a frames page.
After submission, they get to your website and
can't go anywhere. If your site does use frames,
there are ways to work around them. The <NOFRAMES>
tag should always include keyword content. As
the search engines evolve, it is believed they
will be able to properly
index framed sites. Our services are very helpful
for framed sites. |
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Don't
try to fool the search engines - This
is probably the biggest trap people fall into.
People come up with ways to 'fool' a search engine,
and they work for a little while...sometimes.
But then the search engines catch on and write
algorithms that penalize sites that use this practice.
Examples of this include, but are not limited
to: repeating keywords over and over; using invisible
text (white text on white background); using very
small text to jam the keywords in a small area. |
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Keep
the important content near the top of your pages
- The
actual text on your website is very important.
A search engine (spider) will read this to determine
where your site will rank. Some portals will place
a higher rating of importance based on where they
find the text and keywords in your page. Closer
to the top is usually better. But having keywords
throughout your page develops a "theme" and that
too is important. |
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Don't
stuff the top of your pages with data the engines
can't read
- As with the last example, something higher up
in your page can be more important that something
further down. Therefore, HTML formatting, images,
scripts, etc. toward the top of your page can
result in lower rankings. |
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Website
content should be your #1 priority - Your quest
for high placement must start with a good site.
It is important to have a good amount of text
describing what you do. Use your keywords in the
content, but don't repeat them over and over.
Many search engines rate sites based on 'keyword
density'. This is usually a formula that looks
at META Keywords, words in your TITLE, words in
paragraph text, words in links to other pages,
and even words in the 'ALT' text on your images.
They will even look at different forms of your
keywords. For example, if an important keyword
for you is 'FISH', the word 'FISHING' in the body
of your document will raise the confidence in
the word 'FISH' on some engines. |
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Keep
your site updated - Make
sure that your site is up to date. No one likes
to go to a page that never changes or that is
very out of date. Make sure that the data in your
page portrays the message that you want to send.
Check the links on your site every now and again.
Make sure the links are still active. Dead links
are not only an inconvenience for the visitor,
but can also negatively influence your rankings. |
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Don't
go image crazy - We
have all seen pages that are almost all images.
Usually they are the most beautiful sites. After
all, the artist can make beautiful screens that
display your content in the most eye-pleasing
way. However, the search engines don't have eyes.
They don't see the beautifully formatted text
in your image. All they see is 'yourimage.jpg',
and 'yourimage.jpg'. This doesn't go far in terms
of keyword content and relevancy. |
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Links
to other pages - We
can't emphasize enough the importance of links.
Both from your page to other pages, and from other
pages to yours. |
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First
consider links on your pages - When
most search engine spiders see them, they consider
your site more 'real'. It also gives the spiders
a place to go. Make sure you link all of your
website's important pages and also add links to
other related sites. Using keywords in the link
text itself is an important part of Website Optimization. |
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Links
from other websites - Most
search engines place a very heavy rating of importance
on how many other sites in their index have links
to your website. Think of it for a second. If
you knew that a company was only linked to by
one website, versus a company that was linked
to by many relevant websites, which one would
you consider more important? If you were a search
engine, you would try to link the more important
ones first. A few links from related sites are
worth more than a bunch from unrelated sites |
